Ipshit Sarkar

Led and owned the end-to-end design of IMRise, an e-commerce cum business management platform, while contributing to Elevate v2 and maintaining the company's comprehensive design system.

• Led and owned the end-to-end design for IMRise web and mobile, an e-commerce and business management platform, enabling direct procurement of building materials for real estate developers, dealers, and retailers.
• Contributed to the design of Elevate v2, a mobile app for contractors, enhancing task resolution and integrating a loyalty feature for D2R product upselling.
• Developed strategic vision projects from the design team's perspective to help steer overall product strategy and align design initiatives with business objectives.
• Contributed significantly to Infra.Market's design system, ensuring cohesive interfaces and consistency across all software offerings.
• Managed and maintained design for all Infra.Market software offerings, including ops, sales, e-commerce, order fulfillment, and catalog management, as the sole Product Designer post-restructuring.

Designed and launched core features like Magicfill AI and Claim Guides, optimized the company website, and established a robust design research practice to drive business growth and client retention.

• Orchestrated the planning, creation, and launch of core features including Magicfill AI, Claim Guides, Stepathon & Wearable integration, directly impacting business growth and client acquisition/retention.
• Redesigned and maintained the official NovaBenefits website on Webflow, enhancing user experience and brand presence while improving content management.
• Implemented and utilized Posthog for comprehensive feature performance measurement and assessment, enabling data-driven design decisions.
• Established a new Design Research practice within the company and maintained the design system, improving design consistency and efficiency across product lines.
• Developed comprehensive brand design collaterals for new product features, including sales deck slides, social media posts, and feature launch videos, while mentoring and supporting other designers on the team.

Led end-to-end design and experience development for Reliance Jio's e-commerce products and Fynd Platform, successfully guiding products from conception to launch.

• Spearheaded end-to-end interface and experience design for Reliance Jio's e-commerce products and Fynd Platform, taking products from initial concept to full implementation.
• Served as the 'Directly Responsible Individual' (DRI) for multiple design projects, consistently delivering under impossibly tight deadlines.
• Led and contributed significantly to the design of key products including Jio Swadesh, Fynd Platform, and JioMart Partner, while contributing to the early stages of the Customer Experience Research (CXR) Lab.
• Designed the complete end-to-end interface, experience, design system, component library, and visual assets for Jio Swadesh, an e-commerce platform for GI handloom products.
• Contributed to JioMart Partners (HoReCa), a B2B e-commerce platform with over 2 million merchants, designing key features like credit facilities and multi-user modules, and enhancing backend operations through 'extension softwares'.

Created online ad campaigns for prominent brands and played a pivotal role in refining brand identities and visual aesthetics.

• Developed and executed online ad campaigns for prominent brands including Kotak Life, Kotak Wealth, Nykaa, and MPL, contributing to increased brand visibility.
• Played a pivotal role in refining the brand identity and visual aesthetics of Kapiva, enhancing its market presence and brand recognition.